Available for new opportunities · Linz, Austria

Vilina
Shegai

Business & Marketing Analyst

I transform complex data into decisions that matter. Specialising in marketing performance, economic analysis, and business intelligence — with hands-on experience across consumer goods, logistics, and smart mobility.

Get in touch View work
Vilina Shegai
4+
Years of analysis
3
Industries
C1
English (IELTS)

Capabilities

What I bring

Analytics & BI
  • Power BI
  • Statistical Analysis
  • Data Analysis
  • Data Visualization
  • Machine Learning
Programming & Tools
  • R
  • Python
  • SQL
  • Stata
  • KNIME
Business Skills
  • Marketing Analytics
  • Financial Analysis
  • Research Skills
  • Spreadsheets
  • XCRM

Work history

Where I've made an impact

Jul 2025 – Oct 2025 · Linz, Austria

Analyst

JJames Smartparking

  • Analysed historical parking zone payment data and vehicle recognition systems to identify optimisation opportunities
  • Evaluated data from current IT implementations to detect errors, inconsistencies, and system malfunctions
  • Designed a structured vehicle counting methodology based on data record architecture and temporal patterns

Jan 2023 – Jan 2024 · Moscow, Russia

Marketing & Business Specialist

Nestlé Russia

  • Evaluated advertising activities across digital, promotional, and in-store channels to optimise campaign performance and customer acquisition
  • Built Power BI dashboards analysing financial reports and KPIs to support strategic decision-making
  • Conducted weekly sales performance analysis to identify revenue growth opportunities
  • Analysed competitive positioning and industry trends to enable strategic market adaptation

Feb 2022 – Nov 2022 · Saint Petersburg, Russia

Financial Analyst

JSC "Ahlers Rus"

  • Analysed financial statements of 46 logistics companies across Europe, USA, and China for benchmarking purposes
  • Prepared comprehensive analytical reports with strategic recommendations for senior management
  • Standardised financial statement items into a unified reporting structure

Jun 2021 – Dec 2021 · Saint Petersburg, Russia

Financial Analyst

LLC "Air Gates of the Northern Capital"

  • Benchmarked Russian airports against international competitors on operational and financial KPIs
  • Developed and implemented a financial training programme for Pulkovo Airport staff
  • Analysed aviation sector financial data to support strategic decision-making

Academic background

Built on rigorous foundations

2023 – 2026 (Expected)

Master's in Economic & Business Analytics

Johannes Kepler Universität, Linz

Minor: Data Science

2018 – 2022

Bachelor of Science in Economics

Higher School of Economics, Saint Petersburg

Top-1 Russian university (Forbes 2021–2022)

Languages

Speaking across borders

Russian Native speaker
English C1 · IELTS Advanced
German B1 · In progress

Recognition

Selected achievements

2022

Published Research Article

Journal of Institutional Studies — "The Impact of Customer Reviews on Company Sales in the Hotel Business in Russia"

2021

Movie Recommendation System

Built a full machine-learning recommendation engine for a cinema platform as a Data Science capstone project

2020

Top 25% · Cup Russia by Changellange

Ranked in the top quartile at the national case championship across hundreds of competing teams

2020

CEO-2020

Organised a regional economic Olympiad for schoolchildren, managing the full event from planning to execution

Let's connect

Open to opportunities

Based in Linz, Austria. Available for freelance projects, part-time analyst roles, and consulting engagements — primarily in English.

Email vilinashegai@gmail.com Phone +43 664 9910 8978 LinkedIn vilina-shegai